Case study:
RESIDENTIAL SOLAR
|
Reading time:
6 MIN READ
Build a High-Converting Branded Solar Funnel with June AI Avatar, Dynamic ZIP-Based Utility Lookup, and Custom CRM Integration for The Very Good Solar
Funnel Gator Team
Growth Systems Team
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The Very Good Solar needed more than a landing page it needed an intelligent lead acquisition system. We built a branded sales funnel for paid advertising, integrated the June AI Avatar to improve visitor engagement, and developed a custom ZIP code–based utility provider lookup that automatically identifies a prospect's utility company while securely capturing structured CRM data for future sales and Salesforce processes.
Snapshot
- Client
- The Very Good Solar
- Industry
- Residential Solar
- Company size
- 11-50 Employs
- Ecosystem deployed
- Branded Sales Funnel + Custom Process Automation + Structured CRM Integration + Secure API Integration + June AI Avatar Integration + Custom GoHighLevel Development
- Engagement length
- July 3, 2025 – August 1, 2025
- Time to first result
- 28 July 2025
The Challenge
The Very Good Solar wanted to modernize its customer acquisition process by creating a branded funnel capable of supporting paid advertising campaigns while improving lead qualification and data collection.
Beyond simply collecting contact information, the business required a smarter lead capture experience that could automatically identify a visitor's electricity provider based on their ZIP code, capture that information inside the CRM, and prepare customer records for downstream operational systems. At the same time, they wanted visitors to experience a more engaging and interactive journey through the integration of the June AI Avatar, creating a personalized experience from the very first interaction.
GoHighLevel does not natively support dynamic API-driven dropdown fields, making this a technical challenge that required custom engineering. The objective was to deliver a seamless ecosystem that combined branded design, conversational AI, intelligent utility lookup, secure API integrations, and structured CRM automation into one connected lead generation system.
What We Built
1. Built a Branded Funnel for Paid Advertising
The project began by designing a branded customer acquisition funnel specifically for paid advertising campaigns.
Rather than using a generic landing page, the funnel was designed to reflect the client's brand while creating a streamlined experience that guides visitors through qualification before requesting an appointment.
The completed funnel structure included:
Video Sales Letter (VSL) Page
Survey Page
Calendar Booking Page
Thank You Page
To support future campaign launches, we also delivered:
Custom Canva funnel design
Desktop funnel layout
Funnel design presentation
Loom walkthrough for review
The result is a professional funnel designed to maximize user engagement while preparing qualified prospects for the next step in the sales process.
2. Integrated the June AI Avatar
To create a more engaging and interactive user experience, the June AI Avatar was fully incorporated into the branded funnel.
Rather than presenting visitors with static content alone, the AI Avatar enhances the customer journey by delivering a more conversational experience that helps educate prospects, maintain engagement, and guide users naturally through the funnel.
Integrating AI into the funnel creates a more modern buying experience while reducing friction during the lead qualification process.
3. Engineered a Dynamic ZIP Code Utility Provider Lookup
One of the most technically advanced components of the project was the development of a custom utility provider lookup system inside GoHighLevel.
Since GoHighLevel does not natively support dynamically populating dropdown fields through external APIs, a custom solution was engineered that automatically retrieves available utility providers after a visitor enters their ZIP code inside the survey.
Instead of manually searching through long provider lists, visitors instantly receive only the utility companies that service their location.
This improves user experience while significantly increasing the accuracy of lead information collected during the qualification process.
4. Built a Secure API & Backend Integration
To support the dynamic lookup system, a secure backend architecture was developed to communicate with external utility provider databases while protecting sensitive API credentials.
Completed implementations included:
Secure Node.js backend proxy
External utility provider API integration
Backend deployment
API credential protection
CORS issue resolution
Reliable communication between GoHighLevel and external services
All requests are securely processed through the backend rather than exposing sensitive credentials within the browser, providing a scalable and secure integration.
5. Structured CRM Data Capture
Capturing utility provider information was only part of the solution.
The implementation also ensured that every qualified lead entered the CRM with standardized utility information already attached.
Automatically captured information includes:
Utility Company
Utility/LSE ID
The information is stored directly inside GoHighLevel contact records, reducing manual entry while preparing customer data for future Salesforce synchronization and additional automation.
6. Delivered a Native GoHighLevel Solution
Multiple technical approaches were evaluated during development to overcome GoHighLevel's native limitations.
Rather than relying on additional middleware, the final implementation successfully achieved the required functionality without depending on Zapier.
The completed solution provides:
Native GoHighLevel functionality
Direct CRM synchronization
Reduced operational complexity
Improved long-term maintainability
Faster processing and fewer integration dependencies
This creates a cleaner, more scalable technical foundation for future business growth.
The Results
Although this engagement focused on platform development rather than advertising performance, the completed implementation significantly strengthened the client's lead acquisition infrastructure.
System Improvements
Built a branded sales funnel designed specifically for paid advertising campaigns.
Successfully integrated the June AI Avatar to create a more engaging and interactive customer journey.
Developed a dynamic ZIP code–based utility provider lookup system inside the survey.
Extended GoHighLevel with custom functionality beyond its native capabilities.
Built a secure Node.js backend and external API integration.
Eliminated CORS issues through custom backend architecture.
Automatically captured utility company and utility/LSE ID within GoHighLevel contact records.
Removed the need for Zapier by delivering a native custom solution.
Improved lead qualification while reducing manual data collection.
Delivered branded funnel assets, desktop designs, and client walkthroughs.
Together, these implementations transformed a standard lead capture process into an intelligent customer acquisition system that combines branded user experiences, AI engagement, custom API integrations, and structured CRM automation.
Why It Worked
The branded funnel was designed specifically to support paid advertising and maximize lead quality.
The June AI Avatar created a more engaging customer journey while improving visitor interaction throughout the funnel.
Custom engineering extended GoHighLevel beyond its native capabilities to provide intelligent ZIP-based utility provider selection.
Native CRM integration reduced manual processes while improving long-term scalability and operational efficiency.
What's Next
With the branded acquisition funnel, AI engagement layer, and custom utility lookup system successfully deployed, the business now has a scalable foundation for future paid advertising campaigns, expanded CRM automations, Salesforce synchronization, and additional customer acquisition initiatives.
Still relying on generic landing pages and manual lead qualification while losing valuable customer insights?
Funnel Gator builds complete customer acquisition ecosystems from branded sales funnels and AI-powered engagement to custom GoHighLevel development, secure API integrations, intelligent CRM automation, and scalable business infrastructure helping businesses create smarter systems that generate better-qualified leads and support long-term growth.
Written by
Funnel Gator Team
