GoHighLevel vs HubSpot: Which One Should You Choose in 2025?

GoHighLevel vs HubSpot: Which One Should You Choose in 2025?

June 13, 20254 min read

If you're running a business in 2025, you’ve probably heard of GoHighLevel and HubSpot. These two platforms dominate the CRM and marketing automation scene — but which one is better for you?

Whether you're a digital marketer, agency owner, or small business entrepreneur, choosing the right software can feel like finding a needle in a haystack. So in this article, we’ll break down GoHighLevel vs HubSpot in plain English — no tech jargon, just real talk — so you can pick the right tool with confidence.

Let’s dive in.


🚀 A Quick Overview of Both Platforms

GoHighLevel: Built by marketers for marketers, GoHighLevel is an all-in-one platform that combines CRM, funnel builder, email marketing, SMS marketing, appointment scheduling, reputation management, and automation under one roof. It’s mostly geared toward agencies and freelancers.

HubSpot: A more established name in the industry, HubSpot offers a powerful CRM with various "hubs" like Marketing, Sales, Service, and Operations. It’s known for its user-friendliness and strong brand presence, especially for larger teams or corporate clients.


📊 Feature-by-Feature Comparison

Let’s break it down by the things that really matter:

1. CRM Capabilities

  • GoHighLevel has a customizable pipeline system. You can automate almost anything — lead capture, follow-ups, bookings, and more.

  • HubSpot offers a sleek drag-and-drop pipeline, with robust contact management and data insights.

Winner: If you're just getting started, HubSpot’s interface feels cleaner. But if you need deeper customization, GoHighLevel wins.

2. Marketing Automation

  • GoHighLevel allows email, SMS, voicemail drops, and even Facebook Messenger automation — all native.

  • HubSpot also does email marketing really well, but SMS and advanced automation are only available on higher-tier plans.

Winner: GoHighLevel, especially for agencies or businesses needing omnichannel outreach.

3. Funnels & Landing Pages

  • GoHighLevel has a built-in funnel builder similar to ClickFunnels, which means no need for third-party tools.

  • HubSpot provides landing pages, but its funnel-building abilities are not as advanced.

Winner: GoHighLevel. If you love building converting funnels, it’s a game-changer.

4. Pricing

Let’s talk dollars.

  • GoHighLevel starts at $97/month, with a $297 plan for agencies (which lets you manage multiple clients).

  • HubSpot starts free, but quickly climbs. Want marketing automation? That’ll cost you $800/month on the Professional plan!

Winner: GoHighLevel. Far more budget-friendly for the features it offers.


💡 Real-World Scenario

Let me tell you about Jenny, a freelance digital marketer.

She used to juggle between Mailchimp, Calendly, ClickFunnels, and ActiveCampaign just to manage one client.

She was exhausted.

Then she tried GoHighLevel. Within a week, she replaced all those tools with just one dashboard. No more tab chaos. More importantly, she started charging higher retainers because she offered more value, faster.


🛠️ Setup & Learning Curve

  • GoHighLevel is feature-rich, which also means it comes with a learning curve. Luckily, they offer white-label onboarding, video tutorials, and a helpful Facebook community.

  • HubSpot is easier to learn thanks to a polished interface and the excellent HubSpot Academy.

Winner: HubSpot, but GoHighLevel isn't far behind if you’re willing to learn.


🌱 Who Should Use GoHighLevel?

If you are:

  • A marketing agency

  • A freelancer

  • A coach or consultant

  • A local business with a lead generation focus

Then GoHighLevel is made for you. It lets you:

  • White-label the software

  • Automate client reports

  • Track ROI

  • Scale your services with done-for-you automations

👉 Try GoHighLevel here with a 14-day free trial


👔 Who Should Use HubSpot?

If you're:

  • A corporate marketing team

  • Focused on content marketing

  • Already working with Salesforce, Slack, or other enterprise tools

  • Needing a strong customer support ticketing system

Then HubSpot might be the better choice.

👉 Try HubSpot free here


📈 Step-by-Step: How to Get Started with GoHighLevel

If you’re leaning toward GoHighLevel, here’s a quick-start guide:

Step 1: Sign up for a Free Trial

Head over to GoHighLevel and start your 14-day trial.

Step 2: Choose Your Plan

For solo users, start with the $97 plan. Agencies? Go for $297/month to manage client accounts.

Step 3: Import Your Contacts

Upload leads from Excel, Google Sheets, or any old CRM.

Step 4: Build a Funnel

Use the drag-and-drop builder to create a landing page, thank-you page, and follow-up emails.

Step 5: Set Up Automations

Create workflows for lead nurturing, SMS reminders, or appointment confirmations.

Step 6: Go Live

Launch your funnel, watch the leads come in, and monitor results from your dashboard.

Easy!


🔄 Final Verdict: GoHighLevel vs HubSpot

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