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GoHighLevel Pricing: Which Plan is Right for You?

March 15, 20254 min read

If you’re looking for an all-in-one sales and marketing platform, GoHighLevel offers three pricing plans to fit different business needs. Whether you’re a solo entrepreneur, digital agency, or SaaS business, GoHighLevel provides a comprehensive suite of tools to help automate marketing, manage leads, and grow your business.

This guide breaks down GoHighLevel pricing, key features, and how to choose the best plan for your needs.


GoHighLevel Pricing Plans

GoHighLevel offers three pricing tiers, each designed for different levels of business growth:

1. Starter Plan – $97/Month

Best for: Small businesses and new agencies

🔹 Includes essential CRM and marketing automation features
🔹 Supports two sub-accounts
🔹 Access to funnels, websites, and automation tools
🔹 SMS and email marketing integration
🔹 Pipeline management to track leads
🔹 Call tracking and recording
🔹 Basic customer support

👉 Who should choose this plan?
If you’re just getting started with lead generation, automation, and CRM, this plan gives you the tools to manage contacts and automate marketing without breaking the bank.

Start your 14-day free trial here.


2. Unlimited Plan – $297/Month

Best for: Growing agencies and businesses

🔹 Everything in the Starter Plan plus:
🔹 Unlimited sub-accounts – Manage multiple clients with ease
🔹 API access – Integrate GoHighLevel with other tools
🔹 Branded desktop app – Customize the platform with your logo
🔹 More automation and marketing tools

👉 Who should choose this plan?
If you’re an agency managing multiple clients, the Unlimited Plan allows you to serve unlimited businesses under one account, saving you thousands in software costs.

Sign up for GoHighLevel’s Unlimited Plan here.


3. SaaS Pro Plan – $497/Month

Best for: Agencies and SaaS businesses

🔹 Everything in the Unlimited Plan, plus:
🔹 SaaS Mode – Create and sell white-labeled software
🔹 Auto sub-account creation for clients
🔹 Rebilling capabilities – Set your own pricing for reselling GoHighLevel
🔹 Advanced API access for deeper integrations

👉 Who should choose this plan?
If you want to turn your agency into a SaaS company, the SaaS Pro Plan lets you resell GoHighLevel as your own software and build recurring revenue streams.

Get started with the SaaS Pro Plan here.


What’s Included in Every Plan?

Regardless of which plan you choose, all GoHighLevel users get access to:

✔️ CRM & Pipeline Management – Track leads and manage sales opportunities
✔️ Website & Funnel Builder – Create high-converting landing pages
✔️ Automated Marketing – SMS, email, and social media marketing tools
✔️ Call Tracking & Recording – Manage client calls
✔️ Reputation Management – Automate review requests
✔️ AI-Powered Features – AI content creation and chat automation


GoHighLevel Annual Pricing Discount

GoHighLevel offers 17% off if you pay annually instead of monthly. That means:

  • Starter Plan: $970/year (vs. $1,164/year when billed monthly)

  • Unlimited Plan: $2,970/year (vs. $3,564/year when billed monthly)

  • SaaS Pro Plan: $4,970/year (vs. $5,964/year when billed monthly)

If you’re committed to using GoHighLevel long-term, the annual plan can save you hundreds of dollars per year.

Learn more about pricing here.


How to Choose the Best GoHighLevel Plan

🔹 Solo business owners: The Starter Plan is a great way to start with automation.
🔹 Growing agencies: The Unlimited Plan provides more flexibility and scalability.
🔹 SaaS & White-Label Businesses: The SaaS Pro Plan is perfect for agencies looking to resell CRM services.

Still not sure? GoHighLevel offers a 14-day free trial so you can test the features before committing.

👉 Start your free trial today here.


FAQs About GoHighLevel Pricing

Does GoHighLevel offer a free trial?
Yes, GoHighLevel offers a 14-day free trial on all plans.

Is GoHighLevel worth it?
If you run an agency or need CRM, marketing automation, and sales tools in one platform, GoHighLevel can replace multiple tools and save you money.

Can I cancel my GoHighLevel subscription?
Yes, you can cancel anytime without penalties.

Can I upgrade or downgrade my plan?
Yes, you can switch plans at any time based on your business needs.

Is there customer support?
Yes! GoHighLevel provides 24/7 chat and ticket support for all users.


Final Thoughts: Is GoHighLevel Worth It?

If you’re looking for a powerful, all-in-one marketing and sales platform, GoHighLevel is one of the best options on the market.

💡 Key Benefits:
✔️ Eliminates the need for multiple marketing tools
✔️ Saves agencies thousands per year in software costs
✔️ Automates lead generation, follow-ups, and sales
✔️ Scales with your business

Ready to try it out? Start your free trial today here.

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